Introducing: American Forests

We are committed to planting 100,000 trees through our multiyear agreement with American Forests. The oldest conservation organization in the United States, American Forests is committed to creating healthy forests from coast to coast. Our roots are in outdoor recreation, and we look forward to working with American Forests so everyone can benefit from the power of trees.

Through American Forests’ American ReLeaf program, we’re working to plant trees in landscapes that need to be reforested. The objective of the American ReLeaf program is to conserve and restore forests across North America, particularly in several essential ecosystems that need to be reforested. Using science-based techniques, American Forests works with local partners to select and prepare sites for planting and to reforest in ways that help ensure the new forests will thrive for years to come. Forests provide numerous benefits including helping to mitigate climate change, improving water and air quality and providing wildlife habitat.

Landscapes We're Benefitting

Sierra Mountains

In this region, American Forests focuses on the ponderosa pine, sugar pine, and incense cedar. These trees help more than wildlife and post wildfire reforestation. They’re an integral part of California’s climate. Healthy mountain forests absorb rainfall and snowmelt, filter it and release it at a measured pace into California’s dry months.

Northern Rockies

The flathead pine needs our help! American Forests will focus on disease-resistant whitebark pines to help this threatened species. Seedling survival rates are high, and this species of tree benefits Grizzly bears, Clark’s nutcrackers, red squirrels, and golden-mantled ground squirrels.

Laguna Atascosa and Lower Rio Grande Valley National Wildlife Refuges

Twelve hundred native plant species flourish here, along with 300 species of butterfly and 530 species of bird. These thornforests are also the only remaining habitat for the ocelot, a leopard-spotted cat, and there are only around 80 of these cats left in the region. A focus on thornforest seedlings in this region has restored over 4,000 acres of former farmland.


Plantings in this region will focus on longleaf and slash pines. These trees help benefit the climate and wildlife, restoring habitat for red-cockaded woodpeckers, gopher tortoises, indigo snakes, and Florida scrub jays.

Great Lakes

Jack pines are the key to survival for the Kirtland warbler, a tiny songbird found in Michigan and Wisconsin. Thanks to American Forests’ planting of more than 6.8 million jack pines in Michigan and Wisconsin, the Kirtland warbler was de-listed from the Endangered Species Act. These tiny birds are now conservation-dependent, meaning the work to restore jack pines can’t stop yet.

The pandemic has reminded us all how much value nature brings. Whether you're on a hike or spending the week camping, being outdoors nourishes us and is good for the soul. That's why we're proud to work with American Forests to restore our forests and keep them healthy.

Did you know...

  • The climate is changing. Forests are our best natural way of curbing that trend, because trees capture 15% of U.S. carbon emissions from burning fossil fuels. That’s one reason we support American Forests and its efforts to Reforest America. Learn more here.
  • The whitebark pine, a keystone species found in the western U.S. and Canada, is being considered for the endangered species list and needs our help. We’re proud American Forests is working to save it.